MARKETING COMMUNICATON

PRODUCT DEVELOPMENT

PRODUCT INSPIRATION 

BUSINESS ISSUE: Does our new product idea bring something new and different to the market?


SOLUTION: Concept focus groups


​OUTCOME: ​Revised product in a targeted direction

BUSINESS ISSUE: How do we innovate on a boy's play pattern (battling) that's been around forever?


SOLUTION: Stage an immersive live action role play battle with designers and key consumers with a moderated product brainstorm.


​OUTCOME: ​Nearly 50 new product ideas

BUSINESS ISSUE: Do our different product lines cannabalize one another or appeal to different consumer groups?


SOLUTION: Quantitative profiling study 


​OUTCOME: ​Targeted product portfolio and marketing strategies based on various consumer needs

BUSINESS ISSUE: How well are we converting brand awareness to purchase?


SOLUTION: Brand tracking study


​OUTCOME: ​Revamped advertising strategy

BUSINESS ISSUE: How does our new packaging concept communication compare to the competition?


SOLUTION: Online simulated shopping study


​OUTCOME: ​New packaging launched with optimal communication

BRAND TRACKING 

CONSUMER PROFILING