BUSINESS ISSUE: Does our new product idea bring something new and different to the market?
SOLUTION: Concept focus groups
OUTCOME: Revised product in a targeted direction
BUSINESS ISSUE: How do we innovate on a boy's play pattern (battling) that's been around forever?
SOLUTION: Stage an immersive live action role play battle with designers and key consumers with a moderated product brainstorm.
OUTCOME: Nearly 50 new product ideas
BUSINESS ISSUE: Do our different product lines cannabalize one another or appeal to different consumer groups?
SOLUTION: Quantitative profiling study
OUTCOME: Targeted product portfolio and marketing strategies based on various consumer needs
BUSINESS ISSUE: How well are we converting brand awareness to purchase?
SOLUTION: Brand tracking study
OUTCOME: Revamped advertising strategy
BUSINESS ISSUE: How does our new packaging concept communication compare to the competition?
SOLUTION: Online simulated shopping study
OUTCOME: New packaging launched with optimal communication
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