Carey Plunkett loves consumers and their stories. Even more, she loves taking those consumer stories and bringing structured clarity to business solutions. 

Before founding Persuasium Research in 2011, she had years of consumer insight experience working in the litigation persuasion industry, in industrial design, and even for Barbie and WWE. 

She values diverse experiences, helping clients solve business issues in a wide array of industries: entertainment, education, consumer electronics, kid's products, food and beverage, craft beer, cannabis, financial services, video games, pet products, and environmental design.